Last Night On Earth identity
We developed the brand identity for DJ Sasha's record label Last Night On Earth. We set out to craft a mark that underlined the progressive nature of Sasha's work while appealing to traditional dance music aficionados in a very visually rich area of graphic design!
Our solution built around an abstracted earth icon spun out of control is coupled with a bold type treatment.
The visual identity will be used across print on vinyls, CDs, flyers and posters and digitally on screens, digital download releases and applications.
The fluid shape and organic nature of the mark allows us to develop it (when the need arises) for something that will come alive in a live or digital environment.