Never Say Never identity


Building on our work with DJ Sasha we were asked to define a visual identity to pull together his Ibiza sessions, well known as Never Say Never events. Never Say Never was created in Ibiza last year when Sasha took up a weekly residency at Playa d’en Bossa’s beach club, Ushuaia. This year Sasha is returning to the new Ushuaia plus taking his Never Say Never nights to more clubs around the globe. This is Sasha in curating mode, playing music that he loves, with DJ’s that inspire him. It’s about having fun. It’s his opportunity to do what he wants and play what he wants with a range of guests that he’s into.

The venue is one of the iconic Ibizian landmarks beloved by clubbers, with a distinctive arched stage that stands boldly at one end of the pool. We pulled out the silhouette of the stage shape as a motif to talk about the musicians performing, while rooting the event in its location.