Never Say Never marketing materials

After working on an identity for DJ Sasha's epic Never Say Never night we worked up marketing image to tie together the bi-weekly event.

The location of Never Say Never is the stunning Ushuaia beach resort. It is outside under the stars with an incredible stage, which is the hook we used to pull together the diverse range of talented DJs and musicians.

We worked with the illustrator Jack Featherstone to create an image that pulled out the shape of the stage, underlined the sunset and echoed our emotive response to dancing to great music under stars.

We created billboards, posters, flyers and digital screens with the artwork being used on the digital LED curtains that back the stage during the events themselves and our Sasha logo becoming an iconic visual motif as he played.