We worked with Dialogue Productions and The Old Vic Theatre when they staged the play Scorched in The Old Vic Tunnels alternative space 'The Tunnels'.
The play Scorched written by Wajdi Mouawad (a multi-award winning Lebanese-Canadian dramatist) is his most successful play, staged in over 15 countries.
Working with Dialogue Productions and The Old Vic Theatre we created the imagery and core marketing materials for the play. They work within The Old Vic house style but underline the relevent themes of the production. The opportunity to work with the photographer Sasha Damjanovski allowed us the freedom to create an image within The Old Vic alternative theatre space ‘The Tunnels’ to help tie the marketing and live experience together. We then treated these images in house to echo the emotions within the play.
The image has been adapted and used on a marketing campaign including leaflets, posters and online both within The Old Vic and Dialogue Productions websites and e-marketing campaigns.